CHALLENGES FACED BY DESIGNERS AND MERCHANDISERS
BY:- RITUPARNA DAS AND NILANSHI RASTOGI
Designer
• Finances– While designing a dress professionally in fashion industry a person definitely needs a initial budget, it is very harder to those who don’t have “sugar- daddies” or wealthy parents but every thing is possible with hard work.
• Working alone– It is hard working alone you need people who are willing to help it is said that talent wins game, but team work win championship to have a good team a big step forward. • Stand out- It is hard to stand out in such a big crowd there are many designers.
• It is hard for up coming designers to find a platform to showcase their work.
Merchandiser
• Lack of business skill- There is a tremendous amount of design talent but the problem is often lack of business skill required to take a small business to a profitable one. • Proper platform to promote and sale fashion item.
• Knowledge of current trend.
• Lack of fund.
• Proper pricing of the garment.
• Promotion of fashion brand.
• To know about the customer demand.
• Time management with creativity.
• Competition on pricing.
• Fitting problem- A designer have to see
Fashioninsta Nilanshi 