HP promotional and market strategies and its 4Ps by(NILANSHI RASTOGI)

                                         HP (HEWLETT-PACKARD COMPANY)
The Hewlett-Packard Company(commonly referred to as HP. It was an American multinational information technology company. it developed and provided a wide variety of hardware components as well as software and related services to consumers, small and medium sized businesses and large enterprises, including customers in the government, health and education sectors. It was founded on January 1, 1939 by Bill Hewlett, David Packard. HP specialized in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services.
  HEWLETT- PACKARD (Marketing Strategies)
Hewlett-Packard Development company L.P operates in an extremely competitives industry against the likes of Dell, IBM, Salesforce, Cisco and Oracle.
⦁ Market Strategy Orientation– Marketing its products and applications is a fundamental component of HP’s strategic plans according to the HP corporate website as of June 2014.
⦁ Partner engagement– HP has distribution, reselling and strategic alliance agreements with more than 145,000 partners.
⦁ Product segmentation– HP acknowledges it draws much of its competitives edge from product and technologies innovations.
⦁ Social Media Platforms– A look at HPs websites shows the company has integrated into it several social media channels.
HP Marketing mix(4Ps) Strategy
Marketing Mix of HP analyses the brand/company which covers 4Ps (Product, price, place, promotion).
product– HP, earlier known as Hewlett- Packard, is a leading computer hardware & software company.
⦁ Computers
⦁ Laptops/Tablets
⦁ Printers
⦁ Scanners
⦁ Digital cameras
⦁ PDAs
⦁ Servers
price– HP has a very in depth product portfolio and hence a very diverse pricing range in its marketing mix.
Place– HP is a global brand and it has its presence all accross the world. with its products & services, HP is present in more than 170 countries worldwide.
Promotion– HP uses 360 branding in its marketing mix for creating brand awareness. HP ad campaigns are spread across different media like TV, newspapers, magazines, website, billboard etc.